Help Google to Help Your Website

The Problem
Google returns web sites with words in them that match your search. This works, but it also finds a lot of junk. The problem is, it's cheap and easy to create "decoy" web pages full of the right words about something, and hard for Google to tell them apart from the good ones. (Google hates this as much as you do. They have found a way to fix it, but they need your help.)

Fixing the Problem
Now if you tell Google a city or town, they also look for your search words in the telephone directory, both white and yellow pages. There aren't a lot of fake entries in the phone book, so no junk turns up in the search results. Google shows the phone book results first, because they're generally better.

Getting the Best of Both
The phone book search works even if there is no web site, but if you do have a web site, you would like them to show it too. If they connect your web site to your telephone listing, it will be right at the top of the page, ahead of all the junk listings. All you have to do is ask Google. It is completely free, because they want people to do it. It will make their search results better.

White page listings are short, with only a few words to look for, but Google thought of this too. When you register you can also give them more ways to find you, by choosing some categories from a list, like advertising in Yellow Pages.

Your listing can even show your hours open, credit cards, brand names you sell, even special offers. People will see this even before they decide to click to your website. This is all free.

To see the Advantage of Registering, compare the results for these local Google searches:

• china star middletown ri
• long wharf seafood newport ri
• ming moon middletown ri
• barbara's bag middletown ri
• seafood newport ri
• chase deli portsmouth ri
• frosty freez middletown ri
• island pizza middletown ri

Getting it Done
It must be your request to Google, which they will confirm, either by telephone or by writing to you. (Otherwise one of the "decoy" sites could register, getting the top spot in the results.) I can make this request to Google for you, for the web site I set up for you. Google will write to you to make sure that you want this. The letter will be addressed to me as

"Morris Hirsch, webmaster"

If you like the idea but would rather keep control of it, I can cancel the request I put in, and show you how to do it yourself. If you have any questions at all, please contact me now.

Morris Hirsch, 42 Renfrew Avenue, Middletown RI
401-849-3466 or morris_hirsch@hotmail.com